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b:squared

interim marketing & sales

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Get Future Ready

In a rapidly changing world, I align your organization with the challenges of tomorrow. I support you in setting up new sales companies and strengthen your marketing and sales structures worldwide - for maximum market penetration in your target markets. With tailor-made strategies, I combine localization with standardization so that your brand remains both globally consistent and locally relevant. This allows you to reach your target groups more precisely, build trust and secure decisive market shares.

Marketing

Driving growth with strategy and execution.
I see marketing as a growth enabler, creating structured and effective programs that drive business success. From market analysis and persona definition to customer-centric initiatives, I develop tailored strategies that resonate with target audiences.
My expertise includes lead generation programs with a seamless handoff to sales, ensuring that marketing-qualified leads (MQLs) evolve into sales-qualified leads (SQLs). Additionally, I focus on delivering a consistent brand experience across all touchpoints and channels, strengthening market presence and customer engagement.
Let’s turn marketing into a powerful driver of your business growth.

Business Development

From market insights to scalable solutions.
Successful business development starts with a deep understanding of markets and customer pain points. I specialize in structured market analysis to identify opportunities and drive growth.
My approach ensures efficient process design that seamlessly connects product development, application engineering, and the scaling of industrial solutions. By aligning innovation with market needs, I help businesses create sustainable growth strategies and expand their market reach.
Let’s turn insights into action and drive your business forward.

Communications

Engaging the right audience with the right message
Effective communication is a key driver of business success - whether internally with employees or externally with customers and stakeholders. Understanding the target audience is at the heart of every communication strategy and concept.
I focus on speaking the audience’s language, crafting clear messaging, and selecting the right touchpoints and frequency to ensure impactful engagement. By aligning communication with business goals, I help organizations build trust, clarity, and long-term success.
 
Let’s shape communication that truly resonates.

Channel Management

Building Strong Partnerships for Growth.
Success in Channel Management starts with finding the right partners - from distributors and system integrators to EPCs. I run channel partner assessment programs to identify and select the most capable partners for your business.
By developing markets together, I help establish strong, results-driven partnerships. My approach includes partner enablement through training, sales support, and cooperative marketing, ensuring long-term success for both sides.
 
Let’s build and manage a high-performing channel network to drive growth and market expansion.

Agile Project Management and Culture

Driving performance in a VUCA world.
In today’s VUCA world, agile organizations consistently outperform traditionally structured companies. As an Agile Master and Coach, I help businesses understand the advantages of agility and guide them through their transformation journey.
An agile mindset enables organizations to navigate complexity, accelerate decision-making, and enhance adaptability. Once committed, leaders and teams experience increased speed, quality, and motivation, driving sustainable success.
 
Let’s make agility your competitive advantage.
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