b:squared
marketing & sales
Senior marketing & sales leadership. Exactly as much as you need.
I step in as your fractional or interim head of marketing and sales: for a defined period, a defined number of days per month, and with clear, measurable goals. Experienced leadership without the cost and lead time of a full-time hire.
What Fractional Management Means
Many technology companies need senior marketing and sales leadership, but not necessarily a full-time executive. Perhaps the role is vacant, a market entry is coming up, or the sales organization has to be rebuilt. That is where fractional management comes in.
As your fractional manager, I take on leadership responsibility part-time: typically one to three days per week, on site and remote. As an interim manager, I bridge a vacancy or lead a critical project full-time for a limited period. In both cases, I work inside your organization, with your team, and I am accountable for results, not for slide decks.
Your benefits at a glance:
Immediate impact:
Ready to start within a few weeks instead of a months-long recruiting process
Flexible costs
You pay for the leadership capacity you actually need
Proven experience
Decades of international B2B marketing and sales in technology markets
Lasting results
Processes, tools and know-how stay in your company when the engagement ends
My Services
Interim Management
I temporarily take over as Head of Marketing, Head of Sales or CMO/CSO, for example during a vacancy, a reorganization or a growth phase. I keep operations running, lead the team and prepare a smooth handover to your permanent hire.
Go-to-Market Strategy
New product, new market, new target group: I develop a go-to-market plan you can actually execute, covering positioning, target segments, value proposition, pricing logic, channels and a realistic roadmap with clear milestones.
Lead Generation
I set up a predictable flow of qualified leads: from target account selection and campaign planning to trade fairs, content marketing and AI-supported prospecting. Marketing and sales work on the same pipeline, with shared metrics.
Key Account Management
Your largest customers deserve a structured approach. I introduce account plans, stakeholder maps and regular account reviews, so you grow existing relationships systematically and secure them for the long term.
Channel Management
Distributors, system integrators, sales partners: I select the right partners, build partner programs and enablement, and make indirect sales measurable and manageable, in Germany and internationally.
When Fractional Management Makes Sense
Companies typically bring me in when:
-
a marketing or sales leadership position is vacant and must be filled quickly
-
a new product or technology is ready for market launch
-
you want to enter a new country or region, in Europe, Asia or the U.S.
-
sales are stagnating and the pipeline lacks qualified leads
-
marketing and sales work side by side instead of together
-
the company is growing fast and needs structures, processes and a scalable sales model
-
an experienced sparring partner for management is missing
Industries & International Experience
I speak the language of engineers and of buyers. My focus is on technology-driven B2B companies, from established mid-sized firms to start-ups scaling their first products.
Industries: electrical engineering, mechanical engineering, plant engineering, automotive, energy transition and hydrogen
technology.
Regions: projects across Asia, the U.S. and EMEA, run from Germany and on site with customers and partners.